Genesis – the electricity generator and retailer of electricity and gas to 680,000 Kiwi homes – is putting the power of self-analysis to good work.
Sizing up opportunities beyond its historical sweet-spot of energy provision, Genesis is recasting itself as an energy management company.
Its bold repositioning has spawned a digital-centric brand, called Energy Online, and new products and services designed to give customers more control over their energy consumption.
But getting to this position involved the large-scale migration of Genesis’ IT to CCL’s Infrastructure as a Service (IaaS) platform. The move to infrastructure services was part of a broader partnership involving IT managed services, business mobile, and cloud services spearheaded by CCL parent Spark.