In the battle for market share, hyperscale cloud providers are using assistance programmes to entice new customers. The AWS Migration Acceleration Program (MAP) is one example. However, independent cloud experts, such as Leaven, continue to play a critical role in the ultimate success of cloud adoption and downstream modernisation. Leading outdoor, lifestyle and sports company, KMD Brands, is adopting a cloud-first strategy to support its global expansion. Working with Leaven, the multinational is migrating to AWS Cloud to build a consolidated technology environment that will equip it with more agility, simplified connectivity, and reduced budget management overheads.
KMD Brands, formerly known as Kathmandu Holdings, is a leading retailer and global enterprise focused on outdoor recreation, lifestyle, and sporting goods. It encompasses three distinct brands: Kathmandu, Rip Curl, and Oboz. KMD Brands today includes 280 retail stores in Australia and New Zealand. It has a network of physical and online stores, and wholesale operations across the UK, US, Europe, South America and Southeast Asia.